Mad Men is a period drama based in the 1960's aired on 'AMC' an American subscription based cable channel. The show appeals to its audience through the intricate attention to detail it uses, from the clothes and cars all the way to the colloquialisms used in that period of time. As it is a subscription channel the makers of the programme already know what their audience expects, hardly any enigma is used and it forces the audience to make ties on their own.

   

   The scene I focused on is a prime example of making the audience think for themselves and unlike many other television programmes there is a definite lack of non-diegetic sound. The way this scene is shot and edited makes it look like the two time periods of Don Draper and Joan, and Joan and Herb are running simultaneously. When we see Herb in the room of the conference everything becomes more obvious. It is now clear that parallel editing is not used. The scene ends where it begins - we now have an omnipitant view on the events. Its editing tricks like that that make this show appeal to its audience, it is not a conventional drama.